Treviya
Brand kit

The Treviya brand,for everyone else.

Press, partners, journalists, integrators and accredited researchers can use the assets on this page to reference Treviya correctly. The rules below are short and the assets are linkable. If anything is missing, write to press@treviya.com.

4
Logo variants
9
Brand colours
1
Primary gradient
Who this page is for

This brand kit is for parties outside Treviya who need to use the Treviya name, wordmark or visual identity in their own materials. That includes journalists writing about Treviya, partners co-marketing a relationship, conference organisers introducing Treviya as a speaker or sponsor, integrators referencing Treviya in product copy, and academic researchers citing the platform.

Treviya members, suppliers and channel partners may identify themselves as participants on Treviya cycles in their own marketing, with accurate description of the relationship. They may not present themselves as Treviya, as a Treviya office, or as an authorised reseller of Treviya services. Use that suggests partnership, endorsement, certification or affiliation that does not exist requires written authorisation from the press desk in advance.

The wordmark

The Treviya wordmark exists in four official variants. Choose the variant whose tone matches the surface, never recolour the mark, and always preserve the clear space defined below.

Treviya wordmark, Full colour
Full colour

Default mark. Use on Cloud, White or any near-white surface.

Download
Treviya wordmark, Reverse white
Reverse white

For Midnight, Graphite or photographic backgrounds.

Download
Treviya wordmark, Charcoal
Charcoal

Single-colour mark for monotone or printed material.

Download
Treviya wordmark, Plum
Plum

Brand-toned single-colour mark, for editorial use.

Download
Clear space and minimum size

Maintain a clear space around the wordmark equal to the height of the lower-case letters. Do not place text, graphics or competing imagery inside that space. The minimum legible size on screen is 24 pixels in height. In print, the minimum is 12 millimetres in height.

Clear space example
clear space
Primary gradient

The primary brand gradient runs from Aqua through Rose to Plum at a 115° angle. Use it sparingly as an accent on text, dividers and small surfaces. It must not be used as a full-page background or as a fill behind copy that needs to remain readable.

#69CCE6
Aqua · 0%
#C384B9
Rose · 50%
#9670B1
Plum · 100%
Palette

The Treviya palette is nine colours, ordered below by use frequency. Stick to the official hex values. Do not reinterpret the palette, generate tints, or substitute system colours of similar appearance.

#69CCE6
Aqua

Primary accent · gradient start

#8DB5D7
Sky

Secondary accent

#AAA2CB
Lavender

Tertiary accent

#C384B9
Rose

Gradient mid

#9670B1
Plum

Gradient end · primary brand mark

#0B0E13
Midnight

Primary type colour on light

#2D323F
Graphite

Secondary type colour

#F4F6F8
Cloud

Cool surface colour

#FFFFFF
White

Reverse type · contrast surface

Typography

Headlines: Noto Sans SemiBold. Body: Noto Sans Regular. Acceptable system fallback when Noto Sans is unavailable: Helvetica, Arial or the operating system sans-serif. Do not pair the wordmark with display fonts other than the official headline weight.

Headline · Noto Sans SemiBold
Revolutionising wholesale commerce.
600 · 32px / 1.05
Body · Noto Sans Regular

Treviya operates as a curated wholesale commerce platform across the United Kingdom, the European Union, Switzerland and Singapore. The brand kit on this page is the canonical reference for external use.

400 · 15px / 1.65
Do
Do
Use the official assets

Download from this page. Do not reconstruct the wordmark from screenshots or font tracing.

Do
Preserve clear space

Maintain at least the height of the lower-case letters as breathing space on every side.

Do
Match the surface tone

Use the reverse white mark on dark backgrounds, the full-colour mark on light, monotone where colour is unavailable.

Do
Spell it correctly

Treviya, capital T, no abbreviation, no accents, never "Trevia", never "TreviYa".

Do
Cite the source

When using the wordmark, link to treviya.com so readers can verify.

Do
Ask if you are unsure

press@treviya.com responds within one business day on brand questions.

Don't
Don't
Do not recolour the mark

No drop shadows, gradients or fills outside the four official tone variants.

Don't
Do not stretch or rotate

The wordmark scales proportionally only. No skew, no rotation, no italic.

Don't
Do not place on busy imagery

Photographic backgrounds need a contrast layer behind the mark, or the reverse white variant.

Don't
Do not combine with other marks

The wordmark is not paired into lock-ups with other logos without written authorisation.

Don't
Do not imply endorsement

Mentioning Treviya is fine. Implying partnership, certification or sponsorship that does not exist is not.

Don't
Do not abbreviate or stylise

The mark is "Treviya", not "TVY", "Trv", "T-Y" or any other abbreviated or decorated form.

Naming and writing about Treviya
Company name
Treviya. Capital T. Always written as one word, no abbreviation, no accents.
Legal entity
Treviya Holdings, registered in Dubai, United Arab Emirates.
Pronunciation
tre-VEE-yah, with the stress on the second syllable.
Description (long)
Treviya is the international platform revolutionising wholesale commerce. Curated cycles of physically-deliverable goods, documented end-to-end. Headquartered in Dubai, with operating coverage across the UK, EU, Switzerland and Singapore.
Description (short)
Curated wholesale commerce platform.
Description (one-liner)
Wholesale commerce, documented end-to-end.
Headquarters
London, with operating offices in Zürich and Singapore.
Founded
2024.
Asset downloads

All four logo variants and the palette reference are available as direct downloads. Drop them into your design tool, brief them to your printer, or attach them to your editorial pipeline. Files are PNG at print resolution, palette is a single JSON file.

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Begin

Use the brand.Use it correctly.

Everything on this page is downloadable, citable and current. If you need a variant that does not exist here, write to the press desk.